Identifying your business objective
Branding your business via search marketing; Driving sales via an online shop; Communicating with your customers strengthening your relationships; and even integration into internal office systems, are some possible scenarios in extending your company's web presence.
A website on its own will not deliver the desired results. Pillars will listen to your objective and ensure your IT Strategy is aligned to those objectives!
Understanding the whole process
Leveraging your website as a business tool does not just mean to create the site and launch. It is a business tool, which means that your company will be using the website.
Working together we will identify the "touch points" between the website and your company and ensure the operational processes are efficient and work well within your company. The processes do not need to be extensive, but they do need to be thought through.
Building from the foundation
Unlike proprietary CMS products, OpenSource CMS products have many "pre-built widgets" to meet your business objectives. In many cases without even writing a line of code! There is another benefit, most are free to use, which in turn reduces costs and provides for a speedier launch, giving you a competitive advantage.
Wrapping it all up
The business objective has been identified, processes understood and we have launched. Pillars does not stop there. We can provide you with the support needed after launch.
The support depends upon the complexity of the site and the business need. We can work with you to ensure that the appropriate support is in place so that your business is not at risk.