Survey: Social Media is a low priority for marketers
- 250 marketing decision makers and business owners
- All coming from a wide range of company sizes in the UK
- The online research took place 3rd and 4th August 2010
What are the conclusions?
Unique & original content is King! Hail to the King!
- 63% of online marketers want to keep their content engaging & fresh
- 58% of online marketers focus on quality & pertinent key textual information
- 47% of online marketers do not run Social Media Marketing activities
- 45% of online marketers focus on providing a personalised content
- 39% of online marketers want to use technics in order to drive sales leads to their website
- 37% of online marketers prioritise their community by developing a member or customer portal
- 37% of online marketers want to understand what their online audience wants
- 34% of online marketers want to turn their visitors into sales
- 30% of online marketers want to improve their customer service
- 30% of online marketers said their budget is increasing
- 20% of online marketers say they want to implement personalised content
- 8% of online marketers in the UK said they want to use their website as a hub to their Social Media activities...
To everyone's surprise, social media marketing is just about to make it in the website strategies of UK marketers for the next 12 months.
Maria Wasing, VP of Marketing Europe at EPiServer comments: “As the web continues to grow in importance, delivering engaging online experiences will become increasingly important for businesses that are looking to engender brand loyalty, improve their business online and deliver real return on investment. However, as the survey demonstrates, there are some major challenges for businesses to overcome to ensure their online presence is up-to-date, fresh and engaging. By having the right approach and combining content, community, commerce and communication in an innovative way, companies can ensure that they are meeting the heightened expectations of online visitors and customers.”