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The Good. The Bad. Treat your customers well & Google will rank you better!
Tuesday, 07 December 2010 17:13

Good and Bad Online review affect your search engine ranking

 

Last  week’s New York Times’ article took the example of well referenced and indexed website with very poor customer satisfaction. In a nutshell, the article said that one can generate a lot of bad reviews and unhappy customers that translate in many unique outbound links (links pointing to your website), which will result in greatly improved ranking on the natural result page.

It took less than a week for Google to counter act such scenario in the future. The modified the indexation algorithms and it was implemented immediately.

Google will now gather online retailers customer reviews from the internet,  Google Checkout system, Google Product Search, and other sources. Google will now use the reviews as part of its ranking algorithm.

Google says, “in the last few days we developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience. The algorithm we incorporated into our search rankings represents an initial solution to this issue, and Google users are now getting a better experience as a result.”
Google finally adds: “We can say with reasonable confidence that being bad to customers is bad for business on Google. And we will continue to work hard towards a better search.”

What does this mean?

It means Google will now account for customers’ satisfaction in its ranking algorithm.

How?

No one is sure as off yet as Google states that they will not use ‘sentiment analysis’ to indicate whether a link is good or bad for an online retailer.

But don’t go thinking that your online shop will rank better on SERP by generating a lot of good or equally bad reviews.

So treat you customers well and Google will treat you well! Online Reputation Management is then key!
 
Summer 2010: Map of Online Communities
Friday, 03 December 2010 17:03

What if you could put FaceBook on a map like one does with Ireland?

The Social Media Marketing or Social Network Marketing is so rich in terms of content, networks and pro-activity that some decided to map out that cyber world, old school style.

Like a map Colombus could have made...

 

Summer 2010 Map of Online Communities
 
Google.ch 2010 Zeigeist - a.k.a Top Searches in Switzerland
Thursday, 02 December 2010 17:06

Every year Google publishes via its Zeitgeist, the top searches people ran on a specific network such as the Swiss network - Google.ch .

A quick analysis of the search keywords and keyphrases on Google.ch shows that social networks such as Chatroulette, YouTube and FaceBook top the listing.

Swiss events such as the Paleo festival in Roman Switzerland or the Streetparade in German Switzerland have interested the Swizz citizen.

Google.ch top 10 keywords and keyphrases searches:

  1. Facebook
  2. YouTube
  3. Google
  4. Temps
  5. Météo
  6. Wikipedia 
  7. CFF 
  8. Hotmail 
  9. Swiss 
  10. iPhone

Top 10 Search keywords with the largest search volume increase in 2010 on Google.ch

  1. Chatroulette
  2. iPad
  3. iPhone 4 
  4. Coupe du Monde 2010 ]
  5. Justin Bieber 
  6. 20 Minutes Online 
  7. gratis-inserate.ch 
  8. Facebook 
  9. Easyjet 
  10. YouTube

Top 10 of personnalities searched on Google.ch

  1. Steve Lee
  2. Kerstin Cook
  3. Laura Kämpf
  4. Menowin Fröhlich
  5. Kesha
  6. Jörg Kachelmann
  7. Simon Ammann
  8. Justin Bieber
  9. Cheryl Cole
  10. Shakira

Top 10 world events searched on Google.ch

  1. Big Brother 10
  2. Haiti
  3. iPad
  4. iPhone 4
  5. Jörg Kachelmann
  6. Menowin Fröhlich
  7. Steve Lee
  8. Vancouver 2010
  9. BP
  10. Volcan

Top 10 Car Brands searched on Google.ch

  1. BMW
  2. Audi
  3. VW
  4. Ford
  5. Mercedes
  6. Honda
  7. Opel
  8. Peugeot
  9. Fiat
  10. Toyota

Top 10 Swiss Events searched on Google.ch

  1. Paléo Festival
  2. Streetparade
  3. Openair St. Gallen
  4. Gurtenfestival
  5. Zürifest
  6. Fête fédérale de lutte
  7. Salon de l'auto de Genève
  8. Greenfield
  9. Foire d'automne de Bâle
  10. Sechseläuten

Top 10 Swiss towns searched on Google.ch

  1. Zermatt
  2. Frauenfeld
  3. Genève
  4. Zurich
  5. Yverdon-les-Bains
  6. Vevey
  7. Zoug
  8. Berne
  9. Lucerne
  10. Lausanne

Top 10 Swiss Cultural happenings searched on Google.ch

  1. Aquabasilea
  2. Chemins de fer du Sörenberg
  3. Europapark
  4. Technorama Winterthur
  5. Parc des ours de Berne
  6. Kunsthaus Zürich
  7. Bernaqua
  8. Musée des transports de Lucerne
  9. Connyland
  10. Zoo de Zurich
 
Top 10 European Internet Users
Wednesday, 01 December 2010 11:09

Who uses the Internet the most in Europe?

 

European Countries Top Internet Users September 2011
 
Christmas 2010: a snapshot of Online European Shoppers
Monday, 29 November 2010 14:53

Today Monday November 29th is 'Cyber Monday'. The biggest shopping day of the year?

Or is it Monday December 6th 2010 referred as 'Mega Monday' where sales are expected to hit over €uro 1million per minute...

October 2010, IMRG Capgemini e-Retail Sales Index is expected to increase by 16 per cent in 2010 vs. 2009 for online Christmas sales, reaching £6.4billion.

Different forecasts come from various sources. For instance, Hi Media expect the European online Christmas sales to represent over 10 per cent of the European overall Christmas sales, representing respectively €uro 32 billion of the overall €uro 313 billion.

The UK, Germany and France will represent the highest total spend for the Christmas 2010 season, accounting for 65 per cent of the overall European Christmas spend:

  1. UK - €uro 77.2 billion
  2. Germany - €uro 64.5 billion
  3. France - €uro 62.5 billion
  4. Spain - €uro 31.2 billion

Denmark, Norway and Sweden are forecasted to spend the least overall at €5.4bn, €6.1bn and €9.6bn respectively.

How strong is online Christmas shopping in Europe?

  1. UK - highest in Europe with €uro 13 billion - i.e 17% of the overall 2010 UK retail Christmas sales
  2. Germany - €uro 8.2 billion - i.e 13% of the overall 2010 Germany retail Christmas sales
  3. France - €uro 6.3 billion - i.e 10% of the overall 2010 France retail Christmas sales
  4. Spain - €uro 624 million- i.e 2% of the overall 2010 Spain retail Christmas sales

Norway will spend €uro 0.73 billion online and Denmark €uro 0.61 billion.

 

Pierpaolo Zollo, from Kelkoo says: "Internet sales across Europe are set to be more important than ever this Christmas, with consumers spending record amounts online, and online commerce acting as the primary driving force for overall retail growth during the festive season."

Roll on Christmas...
 
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