"89% of the clicks from search ads are incremental" - i.e. 89% of the visits to an advertiser’s website from AdWords ad related clicks are not replaced by organic / natural clicks when the AdWords ads are paused"
Google AdWords decided to research the topic deeper, finding the following results:
"81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic result on the first page of search results. All ad clicks in these situations are incremental."
"On average, for advertisers who appear in the top rank organic slot, 50% of ad clicks are incremental. This means that half of all ad clicks are not replaced by organic clicks when search ads are paused."
"For advertisers whose organic search results are in the 2nd to 4th position, 81% of ad clicks are incremental. For advertisers appearing in organic position of 5 or lower, 96% of ad clicks are incremental."
The results confirm AdWords - and other PPC models - support a search engine marketing strategy. Especially if your organic SERP is:
Web usability is key to online success. Whatever online action and channel you may be optimising, testing is the key element to success. From your call to actions buttons, to page layouts, navigation, etc
The concept is that successful publishing time is off-peak times. When people publish less content, yours can then be seen. Less noise makes your content reach more users online.
If you have missed our video pick of last week, relax and watch it them here
Social media has invaded our everyday lives. Your local pub or butcher will ask you to 'Like' them on FaceBook. Here is Deeplocal's development with the 'Like Belt'. The next move for location-based marketing?
Online reputation is a difficult asset to manage. Should it be at corporate level or individual level.
It is not just about managing about the content YOU share online but mainly what others will post about you, your brand, your products or your services online!
Social media platforms like FaceBook are now used in a legal environment, during investigations, etc... Check this "20 Cases Solved By Using Facebook" infographic commissioned by criminaljusticedegreesguide.com .
The title says it all: Summer Time Means Cider Time! The heat, the tough working days thinking about a cool pint of cider on ice! Nothing like cider to quench ones thirst.
From cider comes vinegar (yes...
