Now, Google Adwords is set to launch on the world second largest search engine and largest video sharing platform - YouTube. The model will be an auction-based platform for online video ad campaigns. It will replace the already established 'Promoted Videos' section on YouTube.
How will it work?
the video ad serving platform is built on the adwords platform and will serve ads with the same pipeline, just serving videos first.
Advertisers can create a 'video views' based campaign - vs. impressions - using a suite of four 'TureView' video ads. TrueView in search and TrueView in display.
click-to-play running model
YouTube also added in-slate and in-stream
The in-stream option does not require advertisers to pay for the ad unless the viewer watches more than 30 seconds before skipping through
The AdWords video platform allows advertisers:
to set budgets,
to monitor impressions, views, average cost per views, total costs, and Web site clicks
Just like the keyword based adwords, Adwords videos allows advertisers:
to enter a headline, description and thumbnails, display URLs, destinations and more
to preview videos
to target audience better
to set bids for each of the four formats
to search & set target keywords
to set a call to action overlay
the overlay appears as a display ad over the TrueView in-search and in-display videos that play on YouTube
to review and report on their campaigns performances via their adwords analytics dashboard
how long the audience watched the video
what action was taken watching the video
view through rate for campaign split testing
YouTube product manager, Lane Shackleton says: " Buying video has traditionally been a difficult process, especially within AdWords. We made it so advertisers can link YouTube accounts. It allows advertisers to populate the list specific to the brand."
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